The cool thing about product CGI is the control you have as an art director. Quickly change the color, try out different lighting setups or simply let the product float in virtual worlds. No problem! Dynamic simulations have also become very realistic these days. Liquids, smoke, fabric, etc. can be imitated and tested in various variants with relatively little effort.
Scene building, Design, Illustration, Simulation, Animation,
Lighting, Rendering, Postproduktion, Sounddesign
Ginger Fizz Song: Slow Energy by YRP, Pond5
Recently I started a self-initiated project to delve deeper into the art of product CGI in a more creative way. I’ve picked out some lifestyle products. To the product renderings I then create a few playful and abstract style frames.
A car, a watch, shoes and toothbrushes are planned later.
Ginger Fizz is a sparkling lemonade made with ginger, lemon and a hint of mint. The shot is intended as a product launch in which the beverage can is gradually revealed.
My focus here was on the water simulation. I wanted to capture the freshness of the drink and present it as realistically as possible.
The popular original version of these headphones comes in all styles and colors but not real bamboo. It’s really a pity, because natural materials definitely belong back in the product designs of this world. Sustainability and appreciation instead of plastic flood. That is the statement behind this visualization.
I love strawberries. Best ripe and fresh from the field. But cravings aside. I always admire the extremely realistic product shots that you see in advertising. Sometimes you’re not so sure what’s real and what’s not. I wanted to emulate that and have created a light and fluffy dessert with strawberry, chocolate and almond milk. A yogurt maybe?
Physics meets design. After returning to 3D, I wanted to refresh my knowledge of dynamic simulations. That’s why I dressed some fruits colorfully and exposed them to gravity – among other things.