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Product shots

The good thing about the CG product shot is the control you have as an art director. Dynamic simulations have become very realistic these days and I really enjoy working with them. A good eye for detail and the technical know-how of studio lighting are important for a realistic look.

CLIENT

Frame Ant

TASKS

Scene building, Design, Illustration, Simulation, Animation,
Lighting, Rendering, Postproduktion, Sounddesign

Credits

Ginger Fizz Song: Slow Energy by YRP, Pond5

Ginger Fizz

Ginger Fizz is a fictional product. A sparkling lemonade made with ginger, lemon and a hint of mint. The shot is intended as a product launch in which the beverage can is gradually revealed.
My focus here was on the water simulation. I wanted to capture the freshness of the drink and present it as realistically as possible.

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Video abspielen

Bamboo Headphones

The popular original version of these headphones comes in all styles and colors but not real bamboo. It’s really a pity, because natural materials definitely belong back in the product designs of this world. Sustainability and appreciation instead of plastic flood. That is the statement behind this visualization.

Strawberries

I love strawberries. Best ripe and fresh from the field. But cravings aside. I always admire the extremely realistic product shots that you see in advertising. Sometimes you’re not so sure what’s real and what’s not. I wanted to emulate that and have created a light and fluffy dessert with strawberry, chocolate and almond milk. A yogurt maybe?

Video abspielen
Video abspielen
Video abspielen

Fruity Dynamics

Physics meets design. After returning to 3D, I wanted to refresh my knowledge of dynamic simulations. That’s why I dressed some fruits colorfully and exposed them to gravity – among other things.